THE CULTURE GYRE 

     What I’m ultimately trying to express with my ‘period’ concept is that an artist's ability to draw inspiration has a major impact on the potential of the product. Tyler is just too good of an illustration: the Igor period seems to have lasted just one year and was the result of a creative wildfire that began to kindle in the artistic rock bottom that many perceive Cherry Bomb to be. In contrast, Call Me If You Get Lost was a recovery effort in the aftermath of said wildfire. Following what I can only imagine were life-altering changes that came with his sudden emergence on Pop Culture’s center stage and the subsequent pandemic, Tyler spoke about hitting a creative rut. He also mentioned that a certain Westside Gunn helped him find inspiration again, hence the boastful pseudo-fashion rap nature of his 2021 album. Gunn is powered by this cycle of professionally inspired inspiration that consists of finding joy in success, remembering and reminding how he came upon that success, and using all of that as motivation to go get more. Tyler tapped into that cycle of success and leaned safely into his strengths on the last record; that’s why I loved it, but that’s also why it isn’t an era-defining type of record. He’s not Tyler The Gunn, he’s Tyler The Creator, and Tyler created Igor. 

 

     If it’s so great why do I need to revisit it? Well, now I have a confession to make. Igor really is all the things I built it up to be, but recently I had this startling thought: is it actually good music?

     Pundits were quick to jump on the freight train that was Tyler’s uber-alternative new sound for a variety of reasons: first, progressive-edged subject matter gives any project a boost, second, his metamorphosis from an off-color goofball rapper to a self-serious embodiment of his latest album was shocking, and lastly, the sound itself is so intentionally abrasive and self-aware it becomes difficult to critique. Of course, the critics could have said something like ‘This music sucks because I don’t like it’, but that’s not why they get paid the big bucks. I joke, but it is actually that last point I’d like to revisit. 

 

     Despite my readiness to be blown away by it, I remember being a little unsure if I even liked the album when it first came out. I’d never heard anything like it, and I still really haven’t, but there everyone was celebrating it as one of the decade’s best musical moments, so I followed suit. Next thing I knew, I was watching YouTubers break down the album’s storyline. That’s because in 2019 being a fan of Igor was a lot of fun. The communal excitement music can generate is infectious, and nostalgic memories of this album’s fever-pitch reception will always positively factor into its aging process, but I wonder if retrospect will show the same kindness to the sound itself. 

     Now, if I’ve properly introduced this album, you ought to be wondering was it the excitement that elevated the album to an alt music masterpiece, or does it truly measure up over time? Let’s dig in.
 

     To appreciate Igor you must first digest its sound. Some do quicker than others, and I think that depends entirely on your own personal tastes. If you listen to a lot of Tyler’s music, you can get a good idea of where the Igor sound sprung from, but if this album were your first encounter with Tyler, there’s a much wider variety of ways you might experience, understand, and classify it. For example, I’m listening to Portishead as I write this article and there are definite similarities between their more hip-hop-aware periods and Tyler’s more atmospheric trip-hop style. One is a British rock band, the other an American rapper who’s banned from the UK, but their sonic spectrums overlap to a point. I could easily imagine being a big Portishead fan listening to Igor for the first time and experiencing track 1 as a popified relative of my favorite band. That’s because “IGOR’S THEME” starts the record off with a heavy-handed display of the big droning synths, 808s, and heavy distortion that give the album its edge. It also establishes a noticeably high pace that adds to the mystique of the sound and can be adjusted to aid the albums storytelling through tone. All that is to say, it’s the perfect song to start the album.

     Those kinds of project-focused decisions must’ve come so easily to Tyler The Creator in 2019. Most transitions on this album are fairly seamless and the outliers feel intentionally excused for one reason or another. Track 2 “EARFQUAKE”, the album’s biggest hit, introduced Igor’s newly established stylistic palette to the mainstream, and, in tandem with Playboi Carti, Tyler rode his unconventionally altered vocals to number 5 on the Billboard before transitioning effortlessly to track 3. “I THINK” is built with a lot of the same bones you’d find in Kanye West’s prime production and begins to settle subtly into Tyler’s more familiar poppy alt-rap stomping grounds. 

     Post the smoothly incorporated interlude track 4, Tyler remains in his wheelhouse on “RUNNING OUT OF TIME”. Having established that sonic edge in track 1, given the album a sound-defining candidate in track 2, and maintained the usage of his quirky new vocal stylings throughout, Tyler The Creator already cultivated a potent sonic theme by the 5th song. Because it's so strong, that theme, or at least its influence remains present even on a sonically lighter song like “RUNNING OUT OF TIME”, building tension that draws the listener in and elevates the effectiveness of the song's progressions. That theme’s constant presence also makes it easy to jump into Igor mode. For instance, on track 6, “NEW MAGIC WAND”, as Tyler The Creator’s alter-ego permanently enters the album’s plot, he returns to the heavy-handed electronic atmosphere of “IGOR’S THEME” to go with a grinding horrorcore-esque rapping performance. The stylistic flexibility Tyler allowed himself made it possible to place songs like those back to back. Without the ability to make tough transitions work, he couldn’t have properly communicated the topsy-turvy love affair Igor intended.