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Fool's Gold: Apollo's Debut Is Not
By Ian Sherry
8/8/2025
On August 8, 2025, Lew Apollo released Fool’s Gold.
This debut album is a celebration of individual creation within the blurred lines of this contemporary musical landscape.
Lew Apollo was introduced and pitched to me as a “soul” artist. We take soul seriously here in Detroit, making such a label not only striking, but a direct challenge. An endless list of criteria scrolls Star Wars-style through my subconscious as my ears do the judging. In this case, “soul” is a precious label I cannot afford.
Apollo’s self-produced pop sound is balanced, fresh, and on-par with industry standards, but it doesn't so much emulate the musical bones of soul music. In an effort to perfectly portray “Lew Apollo the artist,” a noun was used as an adjective: Lew Apollo is not a soul singer, but he is a singer with soul.
In 2023, Apollo released JUNGLE. His debut EP had an interesting variety of pop-adjacent tracks, but I find its name to be its most relevant feature. Jungle, to most music fans, is a British band, whose poppy yacht-funk can drift towards modern (Indications-like) soul on any given track. Whether or not he did it intentionally, Apollo benefits from this namely intertwinement. His and Jungle’s likeminded approaches to bridging pop and aspects of disco or soul co-validate one another through quality and creative direction, and that’s evident from track 1.
“No Room In Hell” is a prototypical result of this sound, and I’m here for it. The track’s bounce is enough to grab my ear, and the otherwise spacey instrumental is filled-in but secondary to Apollo’s well-engineered vocal editions.
The following title track, “Fools Gold,” flexes the ability to easily rework the sound established in track 1. The gradual pace and slappy bass allow Apollo to meander his way into a dreamy vocal performance, floating on the verses no problem, into a catchy chorus with understated background vocal support, before making room as he often does on this record, with a humble but quality instrumental bridge.
By this point, it was becoming clear to me that I was dealing with a legit composer. Lew Apollo has a thriving independence about him, from the persona outlined in his promo material, to the aesthetic he’s cultivated on socials and cover art. But, the kicker is that he produced this record himself. Many a genre-fence-sitter have thrived in the technological era of production. Think early Kanye West, Anderson .Paak producing Malibu on his Macbook, or Lew Apollo piecing together a chorus-bolstered, soul-appreciative third track of legitimate sonic scale…
“Let The Light In” opens with a murky hook preview and some of Lew’s most striking lyrics thus far. After teasing the chorus, the track begins to pick up steam, bringing in more instrumental and background vocal support on the chorus’ second repetition, and continuing to find new gears through the track’s closing moments.
Our tour’s next stop is track 7, “Addicted.” Talk about inspiration. Lew definitely went for a soul tune with modern juice on this reimagination of Bill Withers’ “Just The Two of Us.” Leaning respectfully-but-noticeably on that legendary 6-bar progression, Apollo drops in a heavy r&b track complete with an original spin on the hook’s bones, meaty bass dips, and a delicate bare-bones sonic atmosphere that he places himself at the center of. A win in my book.
Now for the closer. Fool’s Gold’s ninth and final track was perfectly placed. Lew Apollo lays it all out there on “Feeling OK,” which stands head and shoulders above an already raw record in terms of vulnerability. Accompanied by only his guitar, Apollo limps his way through a relatable account of the challenges of day-to-day living. While the song doesn’t do a ton musically, his guitar is just enough to properly support him as he captures a feeling experienced by many through different but comparable experiences. He has one line specifically that he wanted us all to hear as his debut record came to a close: “if you can’t pick me up, then put me down.”
I’m here to pick him up. Lew Apollo is an ambitious artist. A capable musical visionary. An independent well-rounded artist. And a soulful singer.
Fool’s Gold is a 8.2.