THE CULTURE GYRE 

WALK WITH ME (2)

9/17/2023

BY: IAN SHERRY

​

I Don’t Know If I’m A Dog

      There’s this rapper named Drake, and he’s reached my last nerve. I woke up this morning to finish off my Teezo Touchdown review. Unfortunately I was sidetracked by the news regarding Drake’s upcoming album For All The Dogs. A few weeks ago, the second most streamed Canadian artist of 2023 announced he’d be releasing his eighth studio album on September 22. The excitement was, of course, evident all over social media. Drake has remained in the center of the industry for a decade now. He has leveraged the perfect mixture of palatability, swagger, industry firepower and occasional skill to amass one of the most widespread and dedicated fan bases in the world. So, what does he give those fans? A delayed release.

      The new date: October 6. Well, at least this gives me room to knock out my top priority articles before deciding if I’ll give Drake the time of day. I recently wrote about the importance of album releases in my review of Earl Sweatshirt and The Alchemist’s Voir Dire. Allow me a brief call-back (to this article). Album releases are the trendiest way to energize a fanbase for new music. The rollout of a new music release should be tailored by the artist to appeal directly to their unique fanbase, and it should fulfill one objective: adding value to the fan’s experience. For a true artist, making art is the foremost pleasure, followed by setting the stage for its reception. Now let’s compare that approach to Drake’s For All The Dogs.

      I don’t hang out with Drake much these days, so from an outside perspective this doesn’t feel artistic. His line of reasoning, which is logistically reasonable, is that he needs to finish his tour with 21 Savage to allow more time in the studio. He doesn’t want to deliver a substandard product. My question is this: was he planning on releasing a substandard product on September 7 when he announced the original date? I’m reviewing Teezo Touchdown’s debut on my other browser tab. I could expect this kind of indecisiveness from him because he’s never released a full length album before. But this is Drake’s 8th studio album. Number eight. Drake is the most popular rapper in the world, and he certainly knows what he’s doing. If he really thought the original date would work, he wasn’t considering quality. If he didn’t think it would work, he just crossed a line by stirring up the public and his die-hard fan base, only to postpone for the sake of grabbing some headlines and building more suspense. By manipulating his audience in this way Drake has violated the purpose of the album rollout. Either way, Drake knows better. 

      Now that my bone’s picked, I'd like to address the music. I’ve been labeled by some as a ‘Drake hater’. I disagree. I think he just does a lot of things I don’t like. In fact, I’m hoping and praying that this album will be great - I want to be won over.
      Drake’s albums often feel rushed or bloated, which is understandable when you’re under pressure to satisfy an audience so large and hungry. The last Drake album I enjoyed was 2017’s More Life, but I drew the line at 2021’s Certified Lover Boy. First of all, what kind of a title is that? The cover wasn’t any better, and shockingly, neither was the music. Too many features, too little effort. Drake was looking to do big numbers, and he did. He always can, from his Virgil Abloh-dedicated record that he dropped unannounced, to the 21 Savage collab that he’s touring on right now. What I need from him this year is to lock in, ignore the hype, forget about the charts, and make great music. 

      His lead single doesn't give me a lot of hope: “Slime You Out” features SZA and is a typically unconvincing and formulaic performance from a rapper who knows he’s safe. However, there’s still a lot to be excited about for this record. For me, it starts on Travis Scott’s Utopia. “Meltdown” is one of the better songs on Scott’s latest record, due in large part to Drake’s verse. He delivers it in an aggressive whisper, providing a convincing level of intensity that we’ve been missing for years. But his audience deserves more. I also need more Lil Yachty production, he’s on fire in the studio these days, and he’s a member of the production crew on For All The Dogs. If you’re familiar with Yachty’s 2023 album, or his growing list of production credits, you should be excited like me.

      For All The Dogs should also benefit from the relationship between Drake and Nicki Minaj. The long time friends and collaborators have produced some of their catchiest work together: “Only”, “Truffle Butter”, and “Make Me Proud” come to mind. Drake’s reunion with Travis Scott went very well, I expect his reunion with Nicki Minaj to hit hard as well. I expect a good album, I expect fans to receive it on the 6th of October, and I expect Drake’s son’s drawing skills to take leaps and bounds forward in the upcoming years. (For All The Dogs cover art by Adonis Graham)

The stage is set - it just keeps moving. Stay tuned for more insights next month…