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Pink Tape
BY: Ian Sherry
7/16/23
On June 30, 2023, Lil Uzi Vert released Pink Tape.
For those who don’t know, Lil Uzi Vert (they/them) is a rapper from Philadelphia. They also share a birthday with me! One of the champions of Soundcloud-Era hip-hop, which birthed numerous stylistic trends (namely widespread autotune usage), Uzi has carved a niche for themselves and their sound within the mainstream of rap music. This niche includes some of the most diehard fans in music today. Perhaps to a fault, Uzi’s fans will back them, and to their credit, they keep the masses on their toes. From getting a gem attached to their forehead, to their increasingly diverse musical endeavors, they know how to play the game. With their 2023 release, they’re doing exactly that: playing games.
Lil Uzi Vert has had different variations of success throughout their career. They’ve proven, at times, to be a prolific hit-maker. Their 2023 single “I Just Wanna Rock” is a shining example of this. Uzi also has the ability to make a musically strong and conceptually cohesive album. Their 2017 Luv Is Rage 2 is fantastic. Uzi has it in them. Unfortunately, Pink Tape is a flaming heap of garbage.
Uzi feels distracted. They feel lazy, but most of all, they don’t properly represent the talent that they possess. Nothing is more frustrating, especially as a fan of albums, than listening to one that could have been good. Uzi’s 2023 record displays nearly none of the finer points of album construction, but as a brief palate cleanser, here are some positives I dug out of the 26 song monstrosity that is Pink Tape.
I have to acknowledge (and hold on for dear life to) the fact that Pink Tape is an aesthetic success. Uzi, who seems to try operating from a holistically creative space, often has an intriguing and carefully constructed public persona; a persona that I wish was more musically present. Uzi themselves are rarely present on their album covers, often opting for a cartoon version or something on the abstract side. In fact, the only album they’re physically present on prior to Pink Tape is Luv Is Rage 2. Unfortunately, the slight visual similarities do not mark a return to 2017 form for Uzi. To me, Luv Is Rage 2 thrives in consistency, they locked in on a style and beat it to death in the best way. Meanwhile, Pink Tape’s extremely limited strength is found in diversity.
You may be saying ‘well of course there’s diversity, it's 26 songs long’. Don’t assume, Uzi will prove you wrong. In 26 songs Uzi managed to put together one truly compelling stretch of songs, and they did everyone a favor by grouping them together so we can conveniently skip the rest. Although Nicki Minaj and Don Toliver donated songs to the cause at tracks 11 and 20, Uzi’s solo success is limited to tracks 14-17. Out of 26. I’ll save you the finger math, it’s not a good ratio, but since I’m supposed to be covering the good I’ll start at “Nakamura”.
Named for WWE star Shinsuke Nakamura, Uzi samples the wrestler’s entrance song. It provides the high-energy arena vibe they were aiming for, accomplishing something that Uzi chased unsuccessfully throughout the first 9 songs of the album. It’s nothing complicated, but combined with a solid vocal performance from Uzi, the result is a fun song.
“Nakamura” had to be good because it's immediately followed by one of the most intoxicating songs of the year. “I Just Wanna Rock” is Lil Uzi Vert’s club masterpiece. It’s pure energy, it’s overly simple, it’s overplayed, it’s New Jersey club, it's what music has come to, but at the same time, it’s perfect.
Uzi sticks with the club trap for “Fire Alarm” featuring Snow Strippers. The bass presence is essential on this track as is the feature. It brings more chaotic energy to Pink Tape, but this time, it's listenable. There is a way to execute organized chaos, and Snow Strippers may be better suited for that direction. Speaking of direction, as soon as Uzi starts to head in an interestingly cohesive one, they decide to drop in a little metal. “CS” marks a new direction for Uzi yet again. While it isn’t by any means polished, it's exciting to see Uzi explore a direction of interest to them when so much of the album is the same old sound with a different ‘attitude’ or a severe lack of bass. They switch up tempo and intensity frequently on “CS,” and while it doesn’t always flow particularly well, the autotuned vocals float nicely atop stripped down instrumental and contrast nicely with the heavy metal hook. Uzi goes for a metal sound twice more on this record. Both songs do a great job of making “CS” look masterful in comparison. The intentional unpredictability of Uzi is on full display from tracks 14-17, and while that doesn’t by any means redeem Pink Tape, it gives the audience something to take away.
Unfortunately, my birthday buddy has given me a plethora of reasons to be disappointed this year. Much like Lil Yachty, who actually branched out this year, Uzi has a tendency to make some of the most repetitive music known to man. This can last a verse, a song, or an entire album. It’s certainly an issue on Pink Tape, and although it’s a stylistic choice, it still upsets me. The first nine songs of the album have lots of issues beyond repetition though, from borderline incoherent verses to low quality instrumental samples. What bothers me the most is the blatant lack of low-end to the mixes. There’s not enough bass, pure and simple. Bass is essential in Hip-Hop. It can hold together a beat, guide the rhythm, or even become the centerpiece in place of a traditional rhythm section, like contemporary Michigan rap production often does. Uzi and his football roster of producers seem to have forgotten that until track ten. Nine consecutive bad songs to start a 26 song album! I can’t speak to whether or not this is a stylistic choice, but I don’t care. I can’t look past this level of questionable output from supposedly professional studios, much less listen to it.
Uzi littered bones for me to pick throughout the entirety of this album, but the worst of all is the overarching issue of album construction. There are endless factors that go into the proper construction of an album; it’s an artform in itself.
Uzi checks one single box with Pink Tape: a good cover.
There’s different approaches to making an album. I split them into two categories. An album can be a simple collection of musically cohesive songs. Whether it transverses genres as it progresses or sticks in the same vein, the key to this kind of album is a balance of quality and stylistic flow. The second type is a little bit harder to execute: an album as an idea. It requires taking a concept, whether it's a feeling, experience, statement, all of those things, or none of those things, and creating a set of songs that flow into one another as one continuous story, which upon zooming out paints a complete picture for the audience. So, once again, there are two different types of albums. I don’t necessarily have a preference, but I believe there are two distinctly different directions, so attempting to go somewhere in the middle is dangerous and failing to hit either results in a conceptual failure regardless of the musical merit.
Pink Tape is a conceptual failure. There is no definitive theme. The closest they get to a theme is the repeated declaration that Lil Uzi Vert is not in fact gay (something I wasn’t even aware was a topic of discussion). I have nothing to say on the matter other than that is not a theme, especially not in the way Uzi executes it. As far as albums go, because it lacks any sort of theme or intentional direction, as well as a cohesive grouping of music, Pink Tape is nothing. There is no redeemable factor to this record’s existence, and on top of that, there’s an hour and a half of it.
I don’t know why Uzi made Pink Tape and it doesn’t feel like they do either. As a fan (who they profit off), an album is a semi-sacred occasion, and as an artist, disregarding the importance of that does everyone involved (minus those who profit) a disservice. Despite the bright spots, I won’t lie, Uzi has done themselves and their fans a disservice this year.
Pink Tape is a 3.5/10