THE CULTURE GYRE 

BY: Ian Sherry

4/1/23

On March 17, 2023, 100 Gecs released their sophomore album 10,000 Gecs.

Following the release of their debut album 1,000 Gecs, the St. Louis native duo, Laura Les and Dylan Brady, has become one of the most polarizing and impactful groups of the last five years. Hyperpop is a genre born from a combination of internet culture, and the mistaken notion that music can’t progress beyond its current stylistic barriers. In many ways it is the Gen Z equivalent of the punk movement of the mid-70s that serves to demolish the assumption that there are no more musical worlds to conquer. The impact of 100 Gecs on their audience is immeasurable, and I suspect their influence will be felt more and more in the mainstream over decades to come because of their impact on the young, underground scene. 

Despite all of this, 100 Gecs has much to prove entering 2023. Like many of the albums I review, they face numerous questions, but, unlike other reviews, their questions include: Is this real music? Will they use real instruments? And most importantly, what is a gec? Because their first album often sounds like it was composed using a microwave, autotune, amber alerts, and a drum machine, these questions aren’t unreasonable. And while they don’t care much about answering anyone’s questions regarding stylistic choices, 100 Gecs did a good job of cementing themselves as the ambitiously creative musicians that their audience swears by. 

 

As a listener it’s easy to dismiss the chaos of 100 Gecs as accidental, but I can assure you it’s a choice. They have a plethora of influences which only became more obvious with this year's release. Being from St. Louis, midwest emo is a natural inspiration for them, but they do a great job of incorporating elements of punk, pop-punk, and ska on this record; and for a group that can be intentionally offensive to the ears on occasion, they incorporate their various influences tastefully and in different ways. For instance “Hollywood Baby” is a straightforward emo-pop song. They enter a genre which suffers from over-replication and put their own spin on it. It’s simple but enjoyable and it was received very well, making it a great choice for one of their leading singles. They also include “Billy Knows Jamie”, a grinding punk song with wailing guitars, a variety of equally intense vocal deliveries, and a death metal break (if death metal can be considered a break) at the end of the song. “Billy Knows Jamie” is a shift in mood and lyrical content as well as music and it showcases their ability to convey emotion even with their unconventional sound. One observation, if not critique, of their first album was their only two moods were ecstatic highs and lows that cried for help. Along with their music, the emotion infused in every song has become more diverse.

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“Dumbest Girl Alive”, the first song on the album, gives a taste of that emotion. It provides a window into the performer’s struggles with self worth and does so very matter-of-factly. “I'm smarter than I look, I'm the dumbest girl alive”. They aren’t asking for pity, they’re giving an honest assessment of their character, however concerning it may be. 100 Gecs not only makes music young people enjoy, they accurately represent a problem that many internet-era teens struggle with, and they do so on a catchy track.

Maybe the catchiest track on the entire album is “Doritos & Fritos”. It is the first taste of the ska on the 2023 record, something they haven’t shown much before but are clearly comfortable executing. It has that signature upbeat baseline of the 90s genre along with verses that flow really well and choruses that are perfectly timed. The guitar solo bridge adds to an already enjoyable song by keeping the energy going while also providing a welcome pause in the vocal action. However, what makes this song great to me, is the attention to detail in the production. Their previous album certainly didn’t lack excitement, but it did fail to provide breathing room in a lot of the tracks. The mixes often blended together because of the countless minute soundbytes mashed into a beat. “Doritos & Fritos” does a great job of using lengthier instrumental clips and an added focus on layering within the mix, to create a really full sound while falling short of overwhelming the listener or spiraling into sonic disorder. This is encouraging as a fan because it shows not only an improvement in skill level, but a willingness to shift their style without conforming or losing their sound.

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In true 100 Gecs fashion, the most emotionally raw track is called “I Got My Tooth Removed”. It’s a silly fun little song that incorporates the best parts of “Dumbest Girl Alive” and “Doritos & Fritos”, with both masked and forefront emotions to go with an upbeat experimental ska sound. It starts with an emotional, instrumentally stripped down, vocal intro that establishes the conflict (tooth removal) before jumping into the loud ska jam. The pace is fantastic, and once again, their variety of vocal deliveries are essential, along with the horns of the chorus that keep it moving along without becoming repetitive. However, what I like most is the tooth removal narrative. It is a metaphor for the inevitable end to a toxic relationship and they don’t try to hide it. Their choice to design the song how they did reflects the attitude of someone who is hinting at something heavy, but choosing to bury it in favor of positivity. The metaphor is present throughout the song but 100 Gecs' rarely emphasizes their lyrics or vocals, so the narrative can be easily ignored, and that is exactly what they want. 

 

10,000 Gecs is a definite improvement. Despite the success of their debut, they had lots to work on, and that’s what they did. They improved their vocal skill and diversified their deliveries. They employed more airy, smooth production and layering, which made for more palatable sonic highpoints. Their songwriting vastly improved. And, they spread their influences and inspirations over the course of entire songs, instead of a matter of seconds. 100 Gecs, as pioneers of a young genre in need of refining, had a lot of responsibility to deliver in 2023, and even with “Frog On The Floor” (a straight up dumb song) they did. And for those concerned they may have changed too much, allow me to point you in the direction of “757”, “One Million Dollars”, and “mememe”. If it’s not for you that’s understandable, but Gecs will always be Gecs, don’t worry. There’s still room for improvement, and when stacked up against other big-time releases their lack of seriousness on some tracks can hold them back. But their ceiling is higher than they get credit for and I think they proved that this year.

10,000 Gecs is a 7.75/10.