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PUTTING YOU ON THREE
BY: Ian Sherry
5/22/2023
For music fans, there is no better feeling than discovering a new artist. Whether it’s a sleepless 2:00 AM deepdive, the opener that outperformed the band you actually came to see, or you decided (at risk of being lame) to finally listen to the Beatles, musical discovery is an unmatched feeling. This year has been kind to me thus far, so to celebrate I’d like to share my three favorite “underground” discoveries.
In order of monthly listeners on Spotify, here are my three. They are all active artists who have lots of potential and could use your help, so if my descriptions appeal to you please check them out.
Elijah Landours
Technical Juggernaut
2,135 Monthly Listeners
Though he has the least number of streams of these three talented artists, Elijah Landours may be the most polished. The Indianapolis rapper only has one album out on streaming services to go with several singles, yet his strengths are clear in this admittedly brief discography. Landours has a style. A groundbreaking one? No, but it’s consistent, recognizable, and entertaining. He does things in his music that many world-famous artists still fail to grasp.
The first aspect of Landours’ musical repertoire is his sampling instincts. He uses them as frequently as anyone else, but he is so meaningful. A tendency of big money rap projects recently is over-sampling. It isn’t necessarily a negative, meaning an extra sample may not hurt the song. But, the purpose of introducing someone else’s work into yours is to pay homage and create a sound you wouldn’t have otherwise. That’s what he does. “PROPANE” is a good example off the 2022 project N/A. It makes use of a straight Marvin Gaye sample, but I don’t want a lawsuit so I’ll talk about “REVENGE FOR LOST TIME”. Also off N/A, he opens with a silly audio clip before introducing the faded and looped sample with distorted vocals and trumpet run. He then lays a simple drum machine and base hits over the top. He leaves the sample quietly underneath and brings it up over the top on occasion to add flavor to the heavyweight rhythm. Landours’ flow rides over the top of his most dense soundscape for one of his best songs, despite a feature I could take or leave.
This leads me to Landours’ secret sauce. He has an uncanny ability to work over the top of his instrumentals. This is that polish coming into play again. No matter the speed of the beat, he is able to pace himself and dictate the energy of the song. Many artists have a tendency to try to be on the same pace as the beat, Landours’ knows better. It’s especially evident in some of his hooks. “MYSELF” and “MYLES AWAY” are his two most popular songs and for good reason. He is able to accelerate in and out of his verses to seamlessly shift the tone of the song. Both songs have sample-based beats which the hooks match in pace. They then make swift shifts into higher energy and pace on the verses. This allows him to use simple beats to create a comfortable groove for the listener because he provides all the necessary flavor in his delivery.
Elijah Landours is a technical beast with an ear for beats and a lot to say. His execution comes off as relentless and sincere. Oftentimes I find myself imagining what artists could feature on his projects, from Black Thought to Denzel Curry. His soul flips and lyrical prowess are on the level of today’s best and brightest and his more unique strengths are a level above that. Elijah Landours is the real deal, he is ready, he just needs you to listen.
https://unitedmasters.com/elijah-landours
Ally Evenson
Narrative Weaver
21,885 Monthly Listeners
Disclaimer: Ally Evenson is Detroit based, so I may be biased. Her discography, while it may be the smallest on the list with one EP and five singles, has a promising level of diversity. She has a good grasp of Pop as a genre and its ability to bridge stylistic gaps while maintaining one sound and stylistic label. Not that labels matter, but within pop she’s given herself the ability to grow under one roof (and within one algorithm) while showing off her versatility and trying new things. When I listen to Evenson, her wide range of influences and natural musical instincts are clear, making a trip through her discography very rewarding for new listeners.
Evenson’s recent singles have been most successful in terms of streaming, signaling positive growth, but her 2020 EP Not So Pretty gives what I consider the most essential taste of her abilities. Her singing performances are solid all the way through, nailing the sad-girl pop aesthetic with vocals that border on whining but settle in a genuinely vulnerable place. The first three songs “Not So Pretty”, “Why Don’t You Call Me Anymore?”, and “Burning Room” all lean into that same style. Their lyrics and song structure are impressive as she is able to change direction without any major shifts in composition or delivery. They move along and keep the listener tied into their easy to swallow narratives. Admittedly, the fourth song “More of a Happiness” sticks out in an otherwise uniform release, and though it's out of place, it may be the strongest track. The best way to describe it, in my mind, is a beach song. Washy guitars, an upbeat rhythm, and smooth vocals that feel like one continuous chorus, it’s a welcome change in direction. It stands as proof that she’s a good collaborator (with Katrine Noël in this case), and a reminder that Evenson knows her stuff, making it a perfect interjection for an early-career release.
I’d wager the biggest reason for Ally Evenson’s growth as of late is her honing in on a consistent signature sound. That creativity is still present, but her 2022 singles feel like a good indication of her future direction. Fairly simple strong structure, often building from a simple acoustic guitar to more heavily layered high points, goes with her ability to build tension with her vocals. “Bite My Tongue” is a great example. She remembers her way through a dead relationship, attempting to hold back negativity towards the person in question, only to have it boil over. Inevitably she’s forced to face the fact that she missed the chance to say what she needed to. She knows how to write a song and paint a picture. Whether it's through lyrical expressions of pain like on “I Can’t Feel (My Body)” or “Bite My Tongue”, a well placed audio clip like on “Good Morning, Al”, or just a vibe like “More of a Happiness”, she has command.
Evenson is a creative and a student of the music game, and those ingredients are exciting to say the least. Her continued journey towards an easily recognizable sound is key, and her growth in streaming number will only encourage it. I am looking forward to Evenson's 2023 releases, and I hope you'll join me on the lookout.
Gretel Hänlyn
Musical Swiss Army Knife
165,440 Monthly Listeners
London is one of the most unique and diverse cities in the world. This goes for music as much as anything else, and Gretel Hänlyn is proof of that. Her sound is unique and I believe her ceiling is the highest of these three artists. She has two EPs out on streaming services, and while they are wildly different from one another, her voice and personality are true constants between them. Hänlyn seems to be executing her visions on a near expert level and her creative ambitions and talent will carry her far.
Gretel Hänlyn’s never-ending appeal begins with her voice. Her tone and versatility cannot be taught. Though it's hard to conclusively say where an artist feels strongest, Hänlyn seems to thrive singing in her naturally deep voice which she can pitch up or down. She doesn’t need to throw her voice at all to hit the notes she desires on a given song. This is something that many incredible vocalists, Prince for example, aren’t fortunate enough to have been born with. They may be able to hit notes with added concentration and polish, but Gretel can do it without a second thought. While the ability to range up and down without any significant heightened focus may seem like more of a convenience than an advantage, that’s not the case. In fact, I think it’s a big reason she is such a dynamic artist. It gives Hänlyn the ability to focus on supplying her performances with emotion, creating unique melodies, keeping pace, and most importantly, entertaining.
Like I briefly mentioned, her two releases are much different from one another, however, they are anything but singularly focused. The 2022 Slugeye is a 20 minute package of vividly heartfelt songs, indie-pop jams and takeaways from each track. It showcases her ability to elevate any song with a great chorus, sing a verse in any tone, and keep the audience off balance yet captivated. For promptness sake I’ll limit myself to one song: “In The Water”. It’s not the best song on the EP, but in my opinion it showcases her various tools the best. We hear her complete range, from the murky lows to the delicate highs, her beautiful vocables included. She writes it in one of her most common formats: a meandering mix between conversation, narrative, and her own thoughts. She also layers the instrumental as the song proceeds, beginning with some of her more stripped down production (usually serving more sensitive narratives) and building to a masterfully layered chorus that even includes what sounds like a harp laid over top. It’s elegant, it’s emotional, it’s beautifully performed, it’s entertaining, it’s Gretel Hänlyn.
In 2023 she vowed to take her already fully formed sound and push it further on Head of the Love Club. The result is fantastic. So good I couldn’t resist writing a complete and overdue EP review.
I have so much to say about Gretel Hänlyn I needed an entirely different article, if that doesn’t properly sum up her talent I don’t know what does.
Musical discovery is the most essential role we can play as consumers. If you haven’t heard of these three, I am thrilled to introduce you. If you have, keep listening, so we can keep getting more. They are all very talented, and together they cover all aspects of experiencing music. I hope you agree.